Discrete Choice Simulator

Bazis Group have developed a customized trade off simulator, which allows easy and convenient analysis that our clients can perform on their own once a conjoint/trade off project is completed. The standalone simulator allows our clients to model market dynamics, based on the customer input received during the project.

Bazis Group created this user-friendly simulator, which is well designed and does not require any additional software installation. The simulator has proved to be an important and useful tool as Bazis Group conducts a number of projects using conjoint/trade off methodologies every year. The idea to develop such a tool was prompted by one of our clients, who was keen to perform additional market simulations as part of  his internal strategy sessions.