The first working week of 2017 is already over. It is time to share emotions, tell stories about New Year holidays and slip into work mode again. Watch how Bazis Group team has spent their time – we’ll share our secrets to break myths about...
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It's the most wonderful time of the year, With the kids jingle belling and… Here in Russia our kids don’t jingle bell, and we actually celebrate New Year and not Christmas, but it’s still the most wonderful time of the year. There are three main ingredients in...
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A Russian marketing specialist Igor Taushev divides short videos into 7 types: Sales videos, Video-lessons, Webinar records, Video blogs, Translation of other people videos, Interviews and Video-reports. Videos demonstrate what you need to know or what to do more clearly than written instructions or photo-reports....
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Today, Bazis Group is a team of 15 young, dedicated professionals, passionate about research and looking to serve our clients in the best way possible. We are still the same as 10 years ago when it comes to curiosity for new things, determination to make...
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Whilst it is not the key attribute for most B2B and consumer products, price is usually very important. Bazis Group has been carrying out pricing studies regularly for many years and in many markets. Using our experience, we are able to recommend the best approach...
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According to a recent survey from the Research Alliance* the Russians would prefer Donald Trump to be the next US president. Mr. Trump has announced that he wants to move to fuller and deeper level of relations with Russia and assures us that he will...
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What is perceived as a “Healthy body image” depends on where you live, a research project funded by The Research Alliance (TRA) Innovation Grant has just found out. In China, that image of health is associated with brands and style, in Russia, — with one's...
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July is usually the hottest month of the summer in the Urals. If we’re really lucky, we might even have several weeks of real summer heat with temperatures of 25-30 degrees above zero. You may even try swimming in our lakes instead of going to...
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This Monday (9th May) we celebrated Victory Day. For most Russians this is the most important and favourite holiday of the year. 71 years have passed since the day when the Great Patriotic War ended. Each year the celebration of the Great Victory makes thousands...
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